Who is the Good Witch?
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Who Is the Good Witch? – A Magical Bedtime Story About Bravery, Belonging & Belief

Step into the enchanted world of The Good Witch, a heart warming children’s book filled with gentle magic, deep friendships, and affirming messages for little hearts.

More than just a bedtime story, Who Is the Good Witch? is a comforting journey for children navigating big feelings. It’s a tale about finding courage in unlikely places, the power of self-expression, and the beauty of quiet magic that lives inside us all.

With tender affirmations, a protective bedtime spell, and a message of emotional resilience, this book is a meaningful keepsake for children who need reassurance, connection, and a sense of wonder before bed.

Perfect for ages 3–9, this story pairs beautifully with plush companions Rune and Indi, who bring the story to life and offer comfort and a safe way for children to explore their feelings.


The Good Witch toys give children a safe, nurturing way to share their feelings and feel supported as they grow.

Emotional Expression


With Indi the Dream Cat by their side, children can gently explore their feelings through writing or drawing. Indi listens quietly, reminding little ones that every feeling — big or small — deserves to be understood and cared for.


Connection & Communication


When children tuck a note into Indi’s secret pocket, they begin to share what’s inside their hearts. These small rituals of release help children communicate with the grown-ups they trust, building stronger bonds and emotional understanding.

Calm & Confidence


The Good Witch and her friend Rune the Brave Dog help children feel grounded and safe after letting their thoughts & worries go. Through comfort, courage, and imagination, they remind little ones that calm begins within; and to remember "The Magic is In me", and it's in you too.

From Our Customers

Absolutely Magical

I recently bought a cuddly toy from The Good Witch for my son, and it's become his favourite bedtime companion. The quality is wonderful, soft and durable.

What I love most is the thoughtfulness behind the brand - they are not just toys; they spark imagination and comfort. Our son has struggled with anxiety at bedtime and this new toy has created a beautiful new bedtime routine to help ease his fears.

Peter

“Bedtime has become magical.”
My daughter used to get anxious at night, but now she reads with Rune every evening and sleeps with him by her side. She even recites the Nightwatch Spell on her own. It’s been an unexpectedly sweet and grounding addition to our routine.

James

“Such a unique and meaningful gift.”
I gifted this to my godson and was blown away by the quality and thoughtfulness. The story has heart, and the plush characters are not only adorable, but also serve a real purpose in helping little ones feel safe and heard.
Roya
Customers rate us 5.0/5 based on 3 reviews.