The magic behind us
Why was The Good Witch created?
Every child has moments when the world feels a little big, when emotions swirl, thoughts tangle or they simply need a quiet pause to rest and refocus.
The Good Witch was created to bring calm and comfort to those moments. Gentle companions for big feelings and busy minds, helps little dreamers feel safe, loved and brave. Reminding them that the magic they need is already inside them.
Through our companion plush toys, rituals and stories, we offer families a nurturing way to hold onto their hopes and release their worries. Whether it's morning midday or bedtime; each small ritual a cuddle, a drawing or a whispered story becomes a moment of connection and care.
Because when children feel seen, heard and held, courage and calm begin to grow.
With love and a little magic
The Good Witch Team