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The Good Witch was created to give big feelings a safe place to land and little hearts a place to belong.

Born from a wish to help children feel seen, soothed and understood, The Good Witch brings together story, comfort, and imagination in a way that helps families connect. Each soft toy and ritual invites children to explore their emotions gently — to write or draw what’s inside their hearts, tuck it safely away, and feel held by a friend who listens without judgment.

At its heart, The Good Witch is more than a toy; it’s a bridge between grown-ups and children, a whisper of comfort, and a reminder that we are all part of something kind and connected.

Because when children learn to trust their feelings, they discover something wonderful.. they hold the magic

the magic is in me.