The Good Witch toys give children a safe, nurturing way to share their feelings and feel supported as they grow.
Emotional Expression
With Indi the Dream Cat by their side, children can gently explore their feelings through writing or drawing. Indi listens quietly, reminding little ones that every feeling — big or small — deserves to be understood and cared for.
Connection & Communication
When children tuck a note into Indi’s secret pocket, they begin to share what’s inside their hearts. These small rituals of release help children communicate with the grown-ups they trust, building stronger bonds and emotional understanding.
Calm & Confidence
The Good Witch and her friend Rune the Brave Dog help children feel grounded and safe after letting their thoughts & worries go. Through comfort, courage, and imagination, they remind little ones that calm begins within; and to remember "The Magic is In me", and it's in you too.