The Good Witch Story Book - Who is the Good Witch?

The Good Witch Story Book - Who is the Good Witch?

Price
Save $-24.99
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Loved by Melbourne families and being introduced into schools and children's clinics.
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  • In stock, ready to ship
  • Backordered, shipping soon
  • Carefully packed and sent from Melbourne.

💛 The Story Where the Magic Begins | Ages 3-9

Every great ritual begins with a story.

Who is The Good Witch? is the heartwarming story that introduces children to Indi, Rune and the magic that lives inside them. Through gentle storytelling and beautiful illustrations, children discover that calm, courage and kindness are already within them; they just need a little help finding it.

Perfect for:

  • Bedtime reading with little ones
  • Children who love magical stories
  • Families beginning their Good Witch journey
  • Gifting for birthdays, Christmas or just because

What's included:

  • One beautifully illustrated "Who is The Good Witch?" storybook

    Want the full experience?     Pair with Indi or Rune for the complete feeling friend ritual, everything your child needs to feel calm, brave and heard.

Why parents love it: Designed in Melbourne with every child's emotional wellbeing and literacy in mind. 

The magic is in them ...this story helps them find it. ✨


The Good Witch toys give children a safe, nurturing way to share their feelings and feel supported as they grow.

Emotional Expression


With Indi the Dream Cat by their side, children can gently explore their feelings through writing or drawing. Indi listens quietly, reminding little ones that every feeling — big or small — deserves to be understood and cared for.


Connection & Communication


When children tuck a note into Indi’s secret pocket, they begin to share what’s inside their hearts. These small rituals of release help children communicate with the grown-ups they trust, building stronger bonds and emotional understanding.

Calm & Confidence


The Good Witch and her friend Rune the Brave Dog help children feel grounded and safe after letting their thoughts & worries go. Through comfort, courage, and imagination, they remind little ones that calm begins within; and to remember "The Magic is In me", and it's in you too.

From Our Customers

Absolutely Magical

I recently bought a cuddly toy from The Good Witch for my son, and it's become his favourite bedtime companion. The quality is wonderful, soft and durable.

What I love most is the thoughtfulness behind the brand - they are not just toys; they spark imagination and comfort. Our son has struggled with anxiety at bedtime and this new toy has created a beautiful new bedtime routine to help ease his fears.

Peter

“Bedtime has become magical.”
My daughter used to get anxious at night, but now she reads with Rune every evening and sleeps with him by her side. She even recites the Nightwatch Spell on her own. It’s been an unexpectedly sweet and grounding addition to our routine.

James

“Such a unique and meaningful gift.”
I gifted this to my godson and was blown away by the quality and thoughtfulness. The story has heart, and the plush characters are not only adorable, but also serve a real purpose in helping little ones feel safe and heard.
Roya
Customers rate us 5.0/5 based on 4 reviews.