Curious Questions

What isΒ The Good Witch all about?

The Good Witch is a gentle reminder to children that true magic lives inside them.

With the Good Witch and her friends, children are encouraged to connect with their feelings, build resilience, and feel safe to be their authentic selves. Their thoughts, dreams, and emotions are always welcome β€” just as they are.

Through quiet play, soft conversations, or heartfelt notes tucked into their toys, children discover comforting ways to explore and release their feelings. These small rituals become stepping stones to honesty, confidence, and self-expression β€” helping them grow into kind, courageous, and connected little humans.

2. What makes your plush toys special?

The Good Witch toys aren't just cuddly companions; they are gentle guides for a child's heart.Β  Each friend carries a little bit of magic, designed to help children feel safe, supported and understood.

Our characters have purpose, each Good Witch character has it's own story, personality and magical gift.Β  Whether it's Rune offering courage, Indi listening to quiet dreams or Korra carrying away worries.Β  Every toy gently teaches children about resilience, kindness and self expression.

Our Good Witch toys are seen as tools for growth, designed to bring more than comfort, they nurture confidence, communication and emotional wellbeing. Teaching children how to process and release feelings in healthy ways is incredibly important to us.

3. Who are Indi and Rune?

Indi the Cat holds the magic of dreams.Β  She listens to quiet wishes and gentle thoughts, helping children to feel calm, understood and free to imagine.

Rune the dog carries the magic of courage.Β  With his steady paws and loyal heart, he reminds children they are safe, strong and grounded wherever they go.

4. Is the book suitable for all ages?

Yes! Our book is designed for children aged 3–9 but has been loved by older readers too. It’s especially helpful for bedtime routines or kids who are feeling a little anxious about life.Β  The book tells the story of how the Good Witch became friends with Indi & Rune and includes some magic spells.Β 

5. Are the plush companions safe for young children?

Absolutely. All our plushies are made with child-safe materials and suitable as quiet time companions for children over 3 years of age.

6. Can I buy the book and plush toys separately?

Yes – you can purchase them individually or as a bundle for the full experience.

7. Do you offer gift wrapping?

Yes! We offer magical gift wrapping perfect for birthdays, baby showers, or β€œjust because” moments.

8. Where do you ship to?

We currently ship across Australia.Β  Shipping rates are calculated at checkout.

9. How long will my order take to arrive?

Orders are typically packed and shipped within 2 business days. Delivery times vary depending on your location.Β  If you require your order urgently, please write to us hello@thegoodwitch.global

10. Can I send a plush and book as a gift directly to someone?

Of course! Just add their shipping details at checkout and tick the box for a gift note. We’ll take care of the rest, with no pricing included in the package.