Rune the Brave Dog - Meet Rune

Rune the Brave Dog - Meet Rune

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Loved by Melbourne families and being introduced into schools and children's clinics.
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  • In stock, ready to ship
  • Backordered, shipping soon
  • Carefully packed and sent from Melbourne.

⭐ Most Popular | Ages 4-9 | Loved from 18 months as a snuggly friend

Every brave heart needs a loyal friend.

Meet Rune the Brave Dog,  a courageous feeling friend who helps children find their brave, even when the world feels too big. Perfect as an introduction to the Good Witch world, or as a gift for a little one who needs a bold and loyal friend by their side.

Perfect for:

  • Children who need courage and comfort
  • Families who want to begin the journey gently
  • Gifting for birthdays, Christmas or just because

What's included:

  • 30cm Rune the Brave Dog with hidden pocket 
  • Ready for gifting

Want the full experience? Upgrade to the Rune Complete Kit ($120) to include the storybook, notepad, pencils, bubble kit and canvas carry bag — everything your child needs to begin their own courage ritual.

Why parents love it:  Designed in Melbourne with every child's emotional wellbeing in mind.

The magic is in them — Rune just helps them find it. ✨

Spot Clean only - Rune is for gentle quiet play only


The Good Witch toys give children a safe, nurturing way to share their feelings and feel supported as they grow.

Emotional Expression


With Indi the Dream Cat by their side, children can gently explore their feelings through writing or drawing. Indi listens quietly, reminding little ones that every feeling — big or small — deserves to be understood and cared for.


Connection & Communication


When children tuck a note into Indi’s secret pocket, they begin to share what’s inside their hearts. These small rituals of release help children communicate with the grown-ups they trust, building stronger bonds and emotional understanding.

Calm & Confidence


The Good Witch and her friend Rune the Brave Dog help children feel grounded and safe after letting their thoughts & worries go. Through comfort, courage, and imagination, they remind little ones that calm begins within; and to remember "The Magic is In me", and it's in you too.

From Our Customers

Absolutely Magical

I recently bought a cuddly toy from The Good Witch for my son, and it's become his favourite bedtime companion. The quality is wonderful, soft and durable.

What I love most is the thoughtfulness behind the brand - they are not just toys; they spark imagination and comfort. Our son has struggled with anxiety at bedtime and this new toy has created a beautiful new bedtime routine to help ease his fears.

Peter

“Bedtime has become magical.”
My daughter used to get anxious at night, but now she reads with Rune every evening and sleeps with him by her side. She even recites the Nightwatch Spell on her own. It’s been an unexpectedly sweet and grounding addition to our routine.

James

“Such a unique and meaningful gift.”
I gifted this to my godson and was blown away by the quality and thoughtfulness. The story has heart, and the plush characters are not only adorable, but also serve a real purpose in helping little ones feel safe and heard.
Roya
Customers rate us 5.0/5 based on 4 reviews.